Buffalo Adventures Marketing Initiative
Impacts Central Alberta
RADF Investment: $344,965
Other Investment: $115,150
Total Investment: $460,115
Project Period: November 2008–October 2011
Economic Development
Sports, Recreation or Culture
T:
780.842.9247
E:
[email protected]
Project Description
Support from the Rural Alberta Development Fund is enabling a rural tourism program in east-central Alberta to become self-sustaining. A new three-year marketing plan called the Buffalo Adventures Marketing Initiative is drawing more visitors to the Wainwright and Provost regions to take part in multi-day rural and historical experiences. Tour packages are fully customized to provide unique, authentic, and entertaining Alberta experiences for each visitor.
Expected Outcomes and Benefits
All projects go through a selection process to ensure they will improve the quality of life for Albertans. This project meets this objective through the following outcomes and benefits:
- Increase in the region’s tourism revenue
- Diversify the area’s agriculture and rural tourism businesses
- Increase appreciation for the region’s culture and history
- Obtain provincial and national media attention due to marketing and promotion activities
- Increase knowledge base for rural tourism marketing
- Provide an economic boost for communities in the region through increased tourism activities